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The  Marketing program will provide you with the knowledge, skills, business awareness and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products and satisfy their customers’ needs through a range of marketing strategies, you will learn to appreciate the nature of marketing and the important role it plays in creating a competitive advantage for an organisation.

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Course Content

    • Details
1. High school graduate
2. Applicants must be non-Chinese citizens with a valid passport

Details

Xueyi Hotel standard room(two-bed room) with bath room,24-hour hot water, television, air-conditioner, telephone.
100 yuan for each bed each day.

International students apartment(two students share one room)with kitchen, bath room,refrigerator,television,air-conditioner, micro-wave oven, washing machine, telephone,gas heater and Internet.
40 yuan for each bed each day

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About the University Summary

Established in 1936, Beijing University of Civil Engineering and Architecture is a public higher education institution located in the urban setting of the metropolis of Beijing (population range of over 5,000,000 inhabitants). Officially accredited and/or recognized by the Beijing Municipal Commission of Education, Beijing University of Civil Engineering and Architecture (BUCEA) is a medium-sized (uniRank enrollment range: 8,000-8,999 students) coeducational higher education institution. Beijing University of Civil Engineering and Architecture (BUCEA) offers courses and programs leading to officially recognized higher education degrees such as bachelor degrees in several areas of study. See the uniRank degree levels and areas of study matrix below for further details. International applicants are eligible to apply for enrollment.

Beijing University of Civil Engineering and Architecture is a university in Beijing is the only architectural colleges. Civil Engineering Division, began in the early 1936's liberation Beiping Li Industrial Vocational High School for Beijing Architectural College (when he was vice mayor of Beijing, a famous historian Wu Han as president), approved by the State Council in 1977 as a university, renamed Beijing construction Engineering College, 1982 was identified as the first country to grant bachelor units, in 1986 allowed for a master's degree granting unit. 2011 was identified as the Ministry of Education "Excellent Engineers Training Education Program" Universities. April 2013 was renamed the Ministry of Education approved the Beijing University of Civil Engineering and Architecture, was named "Green Capital University campus demonstration school." Beijing 2014 was rated "party building and ideological and political work of art colleges and universities."

Since the founding of New China, especially since the reform and opening up three decades, Beijing University of Civil Engineering and Architecture positive development of the capital and the capital to meet the needs of urban and rural construction of higher education, "based in Beijing, for the country, relying on the construction, service urbanization" and the future, times, continue to broaden educational horizons and continue to strengthen the professional disciplines, and continuously improve teaching quality and ability to serve the community, which has become an engineering, engineering, management, science, law, arts and other subjects of mutual support and coordinated development the distinctive characteristics of the multidisciplinary university, is an important force in Beijing and the country's urban and rural construction.

The school has 11 two colleges and three basic teaching units, College of Architecture and Urban Planning, Civil and Transportation Engineering, Environmental and Energy Engineering, School of Electrical and Information Engineering, Economics and Management, Engineering, Surveying and Urban Space information, electromechanical and Vehicle Engineering, and Law, College of Continuing Education, international Education, Department of computer Education and network information, ideological and political theory teaching and research department and Sports Ministry. Schools existing more than 12,500 people, including more than 7,500 full-time undergraduates, doctoral and master more than 1,900 people, adult education college students, more than 3,000 people, more than 120 students. Existing 34 undergraduate majors, including the Ministry of Education specialty 3 - architecture, civil engineering, building environment and equipment engineering; Beijing specialty 7 - architecture, civil engineering, building environment and equipment engineering, water supply and drainage engineering, project management, surveying engineering and automation. The school has "architecture" doctoral-level disciplines, a post-doctoral research stations, 12 master's a discipline, a master's interdisciplinary point five professional degree authorization points and 8 categories Master's degree in the field of engineering authorization points. Beijing has a key disciplines three disciplines - architecture, civil engineering, surveying and mapping science and technology, a discipline in Beijing two key disciplines - management science and engineering, urban planning study.

School has a staff of 1,000 people, of which 671 full-time teachers. 381 teachers with senior professional and technical positions, including 105 professors, part-time tutor 20 people. 1 person has Changjiang Scholars, a national outstanding teachers who enjoy special government allowance of eight people, innovation and entrepreneurship students Special Contribution Award winner a Ministry of Education in the new century a man of talent, a leading talent and Technology Beijing one hundred people, heavenly Wan talent Project municipal candidate four people, the Great Wall scholar 3, teachers teaching seven people, three high-level personnel, academic creative talents of five people, technology nova eight people, young talents of 20 people, 20 young talents, Beijing Excellent team teaching, academic innovation team, management innovation team 25. Schools are divided into West and Daxing two campuses. West Campus area of 123,000 square meters, the building area of 202,000 square meters; Daxing campus covers 501,000 square meters, the building area of 265,000 square meters. School library books paper 1,529,000 (of which the Department of Housing and China to build China Architectural Culture Center Library building, sharing 360 000), 1.22 million e-books, a large electronic literature database 46, and China and the Ministry of Housing and Urban architecture Library, a national architectural books broadest range of colleges and universities.

Schools adhere to the center of the teaching work, efforts to improve education quality, won the national teaching achievement award 1, 21 municipal teaching awards, including first prize in nine. 2013 approved a national virtual simulation teaching center and National Experimental Teaching Center. In order to meet the capital needs of urban modernization of senior personnel, and actively carry out educational reform, focusing on improving students' ability to learn, practice and innovation ability, 119 schools have been built outside of practice teaching base. For five years, I have students in the country and the Capital University "Challenge Cup" and other scientific and cultural activities, access to provincial and ministerial awards 336.

The past five years, more than 1,900 school research various research projects, of which 863 national, provincial and ministerial level National Science and Technology Support more than 390 research projects in; provincial and ministerial level science and technology achievement award 58, which won the National Science and Technology Progress Awards, awards a total of 10 scientific and technological inventions, 2010,2011,2012 three consecutive years in the first unit of the State presided Technology Progress Award. 2014 "efficient low-temperature flue gas condensing heat corrosion depth of the use of technology," the State Technology Invention. 2014 Technology Services funds 280 million, eight consecutive years, Beijing is in the forefront among the universities.

The University Combines resources over and above the ordinary to deliver one of the greatest education systems in the world. Get detailed information about their campus, departments, and application time schedules by downloading the brochure. Apply to speak with your personal Program Advisor

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